Connecting With Customers: How Businesses Benefit From Logo Pins!

5-minute read

Small Pins with a Big Impact

No matter the business, connecting with your audience is key to success. If people don’t know your story, how you can solve their problems, or what benefits you offer, they won’t buy your products or services. That’s where branding comes in: businesses large and small are always on the lookout for new and interesting ways to connect with customers and employees. Attending trade shows, crafting compelling advertisements, and designing giveaways are a few common practices that bolster your brand’s visibility. 

If that’s the case for your business, custom logo pins might be just the thing you need! They’re perfect for boosting brand awareness, celebrating business milestones, and fostering deeper connections with your customers and employees. With that in mind, let’s take a deeper look at how creating enamel pins can be a game-changer for your business.

Why Create a Pin for Your Business?

From startups to major corporations, businesses are recognizing the value of physical products like custom lapel pins. In today’s digital age, connecting with people is harder than ever, which is why something like a custom lapel pin can really bridge the gap. Here are the top 3 reasons we’ve seen businesses create custom logo pins:

1. Enhancing brand visibility

Using lapel pins is a great way to reinforce your brand and increase organic promotion. Anyone who wears or shares the lapel pin is helping to share your brand story with others, sparking conversations that might not otherwise have happened. A lot of companies choose to include references to specific charities, initiatives, or events on their logo pins to spark curiosity and give people more motivation to check out your business. 

2. Connecting with customers and followers

Logo pins are perfect for loyalty programs, to include as a gift with any purchase, are even as exclusive merchandise at a specific location or for a special event. When used in these ways, the pins help customers feel appreciated and included in your business. Customers who feel more connected to the business are also more likely to refer new clients in the future as well!

3. Celebrating milestones

Perhaps the most popular use for custom lapel pins is to celebrate milestone achievements. Anniversaries, new product launches, and breaking sales records are all great achievements to share with employees and customers. Whatever is worth celebrating in your business is worth sharing with your customers; after all, it’s the people you serve who help you reach all the important milestones in the first place, so sharing something like a custom pin could be a means of showing appreciation to the people helping your business succeed! 

Bonus - Celebrating employees

It’s always a good idea to recognize members of your team for their accomplishments and for their dedication. Years of service pins and company pins celebrating promotions, achievements, and other important aspects of work life go a long way in highlighting the employees fostering a positive culture and successful business. 

Craft Your Own Custom Logo Pins Today!

It’s never been easier to create a custom pin of your own! Send us a copy of your logo and a few ideas for how you’d like the pins to look, and we’ll create a free artwork proof! If your company has a brand guide with the required colors and fonts, send that along as well and we’ll make sure the finished product is a perfect match! Click the link below to get started!